Title: Lespakket Reclamewijsheid (BUSO)
Type of the resource: Tool
Funded by: Mediawijsheid
Authors: expertisecel Empowering people
Type of disability: ALL TYPES
Target education level: Secondary education
Language(s): Dutch
IPR: Yes
OER: Yes
Overall objectives of the inclusive learning resource
Inclusive learning intervention logic: (What are the overall broader objectives to which the action will contribute?)
In the world where young people grow up, new media have an increasing impact. Children, adolescents and adults must understand, among other things, how (new) media function and how they use this media in their daily lives. Media wisdom is important to be able to actively participate in tomorrow's society
Objectively verifiable indicators of achievement: (What are the key indicators related to the overall objectives?)
Sources and means of verification: (What are the sources of information for these indicators?)
Risks and Challenges:
Specific purpose of the inclusive learning resource
Inclusive learning intervention logic: (What specific objective is the resource intended to achieve to contribute to the overall objectives?)
Teachers can use this educational package to get the subject of advertising wisdom to the classroom. Young people are encouraged to think about online advertising in an interactive way.
Objectively verifiable indicators of achievement: (Which indicators clearly show that the objective of the actions/resource has been achieved?)
Sources and means of verification: (What are the sources of information that exist or can be collected? What are the methods required to get this information?)
Risks and Challenges: (Which factors and conditions outside the user's responsibility are necessary to achieve that objective? (external conditions)) Which risks should be taken into consideration?
Expected results on implementation of the resource
Inclusive learning intervention logic: (The results are the outputs envisaged to upscale. What are the expected results?)
This package is aimed primarily at young people aged 13 to 16 in integrated and special secondary education and who require additional didactic support due to learning difficulties (including OV3 education), but can also be used for other target groups.
Objectively verifiable indicators of achievement: (What are the indicators to measure whether and to what extent the action/resource achieves the expected results?)
Sources and means of verification: (What are the available sources of information for these indicators?)
Risks and Challenges: (What external conditions must be met to obtain the expected results on schedule?)
Activities
Inclusive learning intervention logic: (What are the key activities to be carried out and in what sequence in order to reach the expected results?)
The educational package is specifically about online advertising. Specifically, the following components are covered in the curriculum:
Advertising on the internet in general
Advertising in e-mails
Advertising on video sites such as YouTube
Advertising on social networking sites such as Facebook
Advertising in digital games
Advertising via mobile media: SMS competitions and QR codes
Objectively verifiable indicators of achievement: (What are the means required to implement these activities, e.g. personnel, equipment, training, studies, supplies, operational facilities, etc.)
Sources and means of verification: (What are the sources of information about action progress?)
Risks and Challenges: (What pre-conditions are required before the use of the resource starts? What conditions outside the user's direct control have to be met for the implementation of the planned activities?)
Attachment:
URL: https://mediawijs.be/tools/lespakket-reclamewijsheid-buso
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