Title of practice: Using real-life career blogs to inform young people of the reality of employment
Author/developer: FutureLab
Language: English
Description of good practice:
The Insiders (www.insiderjob.co.uk) is a cross-platform resource commissioned by Channel 4 Education and produced by Holler TV. A growing number of institutions and IAG providers are using The Insiders to help young people make career decisions.

Context:
The Insiders is a career information project using short-form comedy developed from the real-life work blogs of individuals across various professions, ranging from a policeman to an aspiring fashion designer. The project will span over web and TV to help 14 to 19 year-olds understand the ins and outs of working life beyond the more formal job descriptions normally available.

Method for inclusive practice:
Using the stimulus material on the website, educators use the content to discuss career stereotypes and misconceptions about careers.

Focus of inclusive practice:
The Insiders provides a space (for example, MySpace) for learners to voice their individual
career needs and aspirations. It enables a dialogue between people in the know and those wishing to learn more, unveiling layers of work life not usually exposed by more orthodox career education or guidance means.

Level of success:
Here are comments from two educators who use The Insiders for career education
and guidance.
“It’s not really trying to promote these careers, it’s really giving an in-depth look into the challenges faced by anyone in a particular career… that’s it’s selling point.”

“The hook for the whole site is ‘I wish I’d known’… before getting into a career that I’d never have chosen if I’d known what I know now!”
Country where the practice is developed:
URL to the material: https://www.nfer.ac.uk/media/1769/futl05.pdf
Relevant file:
Type of practice: Assistive technology
Group(s) targeted by the material: Policy makers
The level of Creative Commons license:No licensing infromation available
Can the practice be reused?: Yes
What is the payment model for this material?: Free
What is the cost of using this material?:
What barriers does it help to overcome?: Multiple barriers
Is there anything else you would like to add about this submitted good practice material?:
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